Not Your Type has a lot of personality. We figured her campaign should, too…so we put her to work. And because you know we love to bring a little drama, we gave her an office full of it.
Across four episodes, FORVR MOOD becomes a workplace mockumentary, complete with a fictional office, a documentary crew and Jackie playing a slightly exaggerated version of herself as the boss *Emphasis on slightly*
The format gave us a unique way to introduce the fragrance through the characters and conversations happening around it. The scent, the mood and the campaign all get to unfold along the way.
And for a fragrance with serious “I don’t need your approval” energy, putting her in a workplace where everyone has something to say felt pretty fitting.
WHY A MOCKUMENTARY?
We wanted the launch to feel as fun to watch as it was to discover. The documentary-style format gave us room to make the launch entertaining first. Jackie could play with an exaggerated version of herself, the cast could bring their own perspectives, and the fragrance could unfold naturally across the series.
In this campaign, product education was part of the entertainment. What it smells like. How it makes you feel. What Not Your Type stands for. All woven into what’s happening on screen. So while you’re getting to know the characters, you’re getting to know the fragrance, too. Our dream.
THE SCENT BEHIND THE CAMPAIGN
Of course, our star of the show, Not Your Type, gave us plenty to work with.
White suede and iris petals meet rich vanilla oud, creating the same tension we wanted to capture on camera: polished with an edge, soft with something deeper underneath. That contrast carried into the campaign imagery. Each detail is inspired by the fragrance itself, giving the scent a visual world before you ever smell it (but trust us, you absolutely HAVE to smell it). Sophisticated. Disruptive. Intoxicating… and a little unexpected.
BEHIND THE MOOD
Yes, we really built FORVR MOOD HQ.
Between takes, we captured the campaign imagery and product moments that brought the other side of Not Your Type into focus: polished, sophisticated and always with a little edge.
The cameras may have stopped rolling, but Not Your Type is officially on the clock - and she might not be who you expect her to be.
Now the only question is: is she your type? Spoiler alert… we know she is.
EPISODE 1 OUT NOW
